There’s so much to admire in this. Where to begin? First off, the way it kicks against outdoor porn in the first few seconds, going from a wispy vocal song to hardcore thrash metal. Then you’ve got the wonderful mash-up, using (deep breath)… — animated cartoons — videogames — weather reports — documentary (hello Aron Ralston) — user-generated content — medical X-rays — allegory (Death chasing a runner) And finally… — a product demo. Plus what a wonderful script: “Mother Nature can be a real motherf… That’s why Columbia engineers everything we make from anything nature can throw at you.” Topped by the superb endline, which might have been written by a copywriter with 50 years’ experience or a dope-smoking 17-year-old on day release: Engineered for Whatever. (From Paddy Gilmore's newsletter)

Don't Get Vaccinated funeral home truck - during Covid

The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.

Excellent contrast with Embrace Life of gain vs loss framing!

The UK regulator the Financial Conduct Authority (FCA) has launched the country’s first official anti-fraud jingle. The aim; to protect consumers against loan fee fraud. Between November 2020 and January 2021, some one in 20 calls received by the FCA were reporting an instance of loan fee fraud. The FCA’s anti-fraud jingle is designed to be a light-hearted, engaging way to spread awareness of loan fee fraud advice to consumers over Christmas. Loan fee fraud is when consumers are asked to pay an upfront fee for a loan or credit that they then never receive. With behavioural scientists INFLUENCE AT WORK and music production company Soviet Science, the song has been produced make loan fee fraud guidance more memorable and more shareable.

identity-focused campaign

Great example of sales/marketing methods to learn from

http://osocio.org/message/shelter-dog-rescues-office-worker/

Nonprofit PR: Communication with a Purpose: Amazing Ads for Your Inspiration

great visual concept

Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign

This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.

the “What Kind of Man Are You?” campaign

Ad Council Retrospective