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Hot Hulu web novella ‘East Los High’ spans media platforms to help young Latinos make smart choices, researchers say - News Center
mHealth Evidence
text4baby - Study Shows mHealth Service for Moms is Beneficial
AdNews: Dumb and Dumber (Ways to Die)
SuperBetter: Positive Gaming - Results of randomized trial
Does Australia have the most gruesome public advertising in the world? | Comment is free | guardian.co.uk
Bully - Measuring Online Engagement
As Funding for Anti-Tobacco Ads Fell, So Did Quitting Rate | News - Advertising Age
Culturally Appropriate Storytelling to Improve Blood Pressure — Ann Intern Med
Patient Stories May Improve Health - NYTimes.com
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Literature review on the Effectiveness of the Use of Social Media
Mass Media Campaigns and Social Marketing
Meta-Synthesis of Health Behavior Change Meta-Analyses
Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet [Study]
Use of mass media campaigns to change health behaviour : The Lancet
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
Large-scale tragedies 'don't connect with people emotionally'
Propagation Planning: The Awareness Fallacy [Presentation]
A Video Game Improves Behavioral Outcomes in Adolescents and Young Adults With Cancer: A Randomized Trial -- Kato et al. 122 (2): e305 -- Pediatrics
Social Return on Investment: Everything You Wanted to Know in 30 Seconds | Ashoka.org
Gaming for Good - research shows foster altruistic mindset | Greater Good
Counting the Cost: Social Marketing in Credit Crunch Times - Stephan Dahl's Blog
Mmmmm-health: Appetizing human health solutions that boost behavior change
Health Games Research
One Café Chain's Facebook Experiment - Harvard Business Review
Turning Good Intentions into Action: Hollywood vs Google | Engaging Volunteers
Prodding People to Wash Their Hands in Restrooms - NYTimes.com
"Save the Boobs" Campaign Study
Emotional messaging works; rational messaging hurts
Safe sex campaign 'wasted money'
E-Mail Reminders Can Improve Health Choices, Kaiser Study Finds - iHealthBeat
Celebrity stunts of altruism are killing livelihoods in Africa | Project Diaspora
Effective anti-tobacco ads should either scare or disgust viewers, MU study reveals. Genetic Engineering & Biotechnology News - Biotechnology from Bench to Business
National Anti-Drug Campaign Found Ineffective - in Infectious Disease, Public Health from MedPage Today
Health Communication Campaigns: The 5% Solution
Post on average effect size of health comm campaigns from On Social Marketing and Social Change
The Role of the Media in Promoting and Reducing Tobacco Use
Measuring social media value–it IS possible « What Matters Online
The VERB Campaign - special supplement
American Journal of Preventive Medicine series of articles on the campaign
Distributed Influence: Quantifying the Impact of Social Media
White paper from Edelman
$1bn 'don't have sex' campaign a flop as research shows teenagers ignore lessons | Special reports | Guardian Unlimited
abstinence-only campaign has exactly same rate of sexual activity as abstinence-plus
Psychophysiology and Media: Intro to my mad science
The effect of health communication fear appeals on the body
Second Drop in Cancer Deaths Could Point to a Trend, Researchers Say
"Much of the decrease is due to smoking cessation and improved detection and treatment of colorectal, breast and prostate cancers." Hooray for social marketing's role in this!
SSRN – Social & Environmental Impact Network
SEIN is an “open access” library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.
HIV ads to be scrutinized in 2007
The San Francisco Dept of Public Health is considering how to proceed with their HIV/AIDS social marketing efforts. Critics have called for a two-year moratorium on such ads.
Healthy Penis Campaign Case Study
San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Measuring the Difference
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
IgniteBlog: STOP AIDS CAMPAIGN (Successful use of marketing for a greater good)
Case study of the Swiss "Stop AIDS" campaign