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Behavior Market Fit Determines Product Market Fit
The fact of the matter is that each market/user group has its own particular set of situational and psychological differences that determine which behaviors will be adopted and which will never even be attempted. The job of every product team, whether they know it or not, is to make it as easy and delightful as possible for their target market/user group to perform a behavior that they find doable, useful, compelling, and enjoyable that also leads to an important business outcome for the company. If any of these things are missing, there is no Behavior Market Fit and the project and any associated products will be a failure.
How to Design Emotional Products. JTBD + Emotions-To-Be-Felt. The famous… | by James Buckhouse | Medium
Draft your emotional Before/During/After for each moment. Challenge yourself to superforecast how you think people will feel at each moment. Design, adjust, re-adjust.
The 30 Elements of Consumer Value: A Hierarchy
We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.
User Story Mapping 101 (Video)
Top Behavioral strategies and nudges for a new product launch | InsideBE
Service Design: Study Guide
The Black Mirror Test - Roisi Proven on The Product Experience - Mind the Product
The Leader's Guide to Customer Experience – Methodical
2020-06-01 - The UX Research You’ll Need to Confidently Choose Your UX Metrics
Designing Emotional UI - UX Planet
Pyramid of Users' Needs - Aarron Walter, the author of Designing for Emotion, used a Maslow’s hierarchy of needs to create the pyramid of user needs. At the bottom of this pyramid, you can see the baseline characteristic of any product — functionality (does this product work?). Next comes reliability (is this product reliable?), usability (is this product easy to use?), and, finally, pleasurability (does this product makes us feel good when we use it?). Pleasurable products connect with users on an emotional level, and this feature makes them want to use it more and more.
The GV research sprint: a 4-day process for answering important startup questions
The Remote Design Sprint Guide — The Design Sprint
mHealth Israel_Human Factors Engineering BOOTCAMP_Tressa J. Daniels_A…
Inside Google's Efforts to Engineer Its Food for Healthiness | OneZero
Usability Testing 101
Marrying Empathy and Science to Spread Impact
After Uber arrives, heavy drinking increases - Daily chart
Ride-hailing apps have allowed more binging—and increased demand for bartenders
Toilets In Rohingya Refugee Camps Have An Innovation That Helps Pregnant Women : Goats and Soda : NPR
California Roll Rule: The Familiar Done Differently | NirandFar
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
A Language of Design for Healthcare Part 2: Design to Save a Life
Voting with Cigarette Butts - Jerusalem
The fight over using synthetic rhino horns to stop poaching
Pattern Recognition In Action | Piers Fawkes | Pulse | LinkedIn
When and How to Create Customer Journey Maps
100 Objects That Shaped Public Health | Global Health NOW
The Role of Metaphor in Design – Medium
Help at hand for people watching their weight - The University of Sydney
product Sardinia
Design of the World - Thoughtful Designs From Around The World
New Service Design Templates – Personas and Service Blueprint
For Uber Drivers Following the Alcohol Pays
STUDY: “Grab a Cup, Fill It Up!” Low-cost strategy increases student water intake during school lunch | Harvard School of Public Health Prevention Research Center | Harvard T.H. Chan School of Public Health
The ketchup sachet-shaped drug saving babies from HIV - BBC News
The Lucky Iron Fish
Healthy Shopping Cart by Walmart - YouTube
SCRUM Lite - Project Management for Small Teams | Clock
The Design Sprint — Google Ventures
Scrum Guide | Scrum Guides
trendwatching.com | CURRENCIES OF CHANGE
Incentivizing positive behavior change