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What we (re)learned from Digital News Report 2023 – three key trends - The Fix
TikTok is rising, Facebook is declining, and “return of the website homepage” is wishful thinking. Only 22% consume news starting with an outlet's home page. 36% avoid news altogether, esp young people. News avoiders say they're interested in positive/solutions oriented stories. Trust in news/sources continues down.
On Availability Cascades - Marc Andreessen Substack
“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.
Ben Phillips on Twitter: “How to do a media interview while being carried away by police for protest. 10/10, no notes. https://t.co/Wup9XMrxOK“ / Twitter
The New Trusted Messengers for Social Good Campaigns | Ad Council
HHS ad blitz sputters as celebrities back away - POLITICO
Unlocking Content Strategy with Key (and Sample!) Messages | by CommunicateHealth | wehearthealthliteracy | Sep, 2020 | Medium
Media Training Tips: Free Media Training 101 Handbook | Throughline Group
Ultimate Digital PR Toolkit
Does the news reflect what we die from? - Our World in Data
Fyre Festival to fashion week, how do Instagram influencers make so much money?
An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.
20 better ways to say 'no comment' | Articles | Home
The 6 Step Guide to Getting Free Press for Your Startup | OkDork.com
32 PR Tools & Strategies to Master Public RelationsOfficial Kiip Blog
Hidden tweets for grabbing someone’s attention | Clear message
How to write a media measurement report in 4 hours or less | Articles | Main
The 16 Things Reporters Find Newsworthy | Mr. Media Training
What If PR Stood for People and Relationships By Brian Solis
Wikipedia and the Communications Professional A manual (pdf)
Industry groups release Wikipedia ‘manual’ for PR pros | Articles | Home
We Need a Distraction | The Face of the Matter
The 29 Stages Of A Twitterstorm
How To Use Facebook Ads To Get Press For Your Website (with No Connections and without a PR Firm) « Aaron Zakowski - Advanced Social Media Strategies
Effective Blogger Relations: Debunking Myths, Discovering Reality
The 11 Things That Journalists Consider Newsworthy | What Is News? | Mr. Media Training
Media Advocacy 101 | Berkeley Media Studies Group
Boost Your Voice With LightBox Collaborative’s 2012 Editorial Calendar « LightBox Collaborative
12 Days of SMEM: Zombies - The Face of the Matter
How the News Media May Hurt – Not Help – Health Literacy Efforts « Engaging The Patient
Disaster Stylebook - The Face of the Matter
Four Steps To Optimize A News Release For Google News | Waxing UnLyrical
Community Managment Scenario Map | Flickr - Photo Sharing!
Blogger outreach - 8 "no-nos" to avoid and what to do instead | Communications Conversations
13 PR resources you may not know | Article |
How to Write a Winning Press Release: The Step-by-Step Guide : Marketing :: American Express OPEN Forum
How to Write a Winning Press Release: The Step-by-Step Guide : Marketing :: American Express OPEN Forum
How To Write A Social Media Press Release | Social Media Today
Eight Steps to Building a Fan Base
Twitter's fake BP spokesman too slick for the oil company | Technology | Los Angeles Times
Whitepaper: Pitching to Bloggers - best practices (pdf)
The Definitive Guide to Social Media Releases
60 New York Times profiles on Twitter | PRBLOGGER.COM - PR blog
Anarchists in the Aisles? Stores Provide a Stage - New York Times
Long Tail PR: how to do publicity without a press release (or the press)
Chris Anderson on PR 2.0 - using social media for public relations
Shared media contacts database
The Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.
Advertising, Marketing and PR Blog Search Tool
a Google-based custom search engine that searches only blogs related to advertising, marketing and PR
Resources for New Media and Social Media PR
Social media press release templates and more.
A Room With a Viewpoint: How to Create an Online Press Center (pdf)
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Over Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
Reporters and The Mob
Should you ever freeze out a reporter? From Philips Media Relations.
Media Tips for Nonprofits: A Guide to Placing Op-eds and Letters to the Editor
Includes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers