One language shift that can help is moving from “audiences” to “actors.”

Getting the question right is the most important component in information design, and it’s the most common point where information design goes wrong. This is because information is always relative. Always. Before you can undertake any kind of visualization exercise, you need to know what question you want to answer, and for whom. So I propose the beginnings of a theory of information relativity: 1. All information is relative, and it’s always relative: relative to the observer and the observer’s point of view; relative to the culture and its values; relative to the situation; relative to what has come before, and to what will come next. 2. The value of information is always relative because it is directly related to it’s usefulness, which depends on the user, the context and the situation. 3. Information design must therefore be driven by the context within which it will be experienced. Information design must serve the needs of real human beings doing real things. Information wants to be used.

You don't have to track calories every day to lose weight, new research suggests Calorie counting with a smartphone app is a popular weight-loss strategy, and research shows it can work even if you don't track every bite. Tracking your food can help you lose weight by keeping a calorie deficit, eating less than you burn. But you don't need to monitor every meal — researchers found even part-time calorie tracking can help. Consistency, rather than perfection, can add up to healthy changes over time, researchers said.

“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“

To solve creative problems with TRIZ, there are three elements you need to know: It’s been solved before. There are consistent patterns of solutions. Solving contradictions creates breakthrough innovation.

At times in life what might be described as a poor experience is actually a richer experience and makes life more interesting. This is my guilty service design secret.

“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.

Hi, I'm Robert I hope this concept card is useful for you and helps you add a new tool to your toolbox. As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free. If you have questions on the framework you can connect with me on Linkedin or see my website.

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

The Three Intrinsic Motivation Questions: Play, Purpose and Potential When someone comes to me for coaching, if they are at a big fork in the road, I’d suggest three questions. Each can help us to reflect on the three levers of intrinsic motivation. The diagram is a bit more convoluted than the original…but it reflects the complexity of life and the journey towards creating a life we love.. should you take on that new project? Yes…if it connects with your deepest sense of intrinsic motivation PLAY: WILL THIS PROJECT CREATE PURE JOY FOR ME, RIGHT NOW? PURPOSE: DOES THIS PROJECT CONNECT TO MY UNIQUE ZONE OF GENIUS OR MY BIGGEST, HAIRIEST, AUDACIOUS GOALS? POTENTIAL: WILL THIS PROJECT HELP CREATE A LIFE I LOVE?

This is the story of a marriage, told through an email being drafted in real time. It takes about five minutes to read/experience.

Wow - detailed and useful guide to creating a strategy

BC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.

Nice transitions on the home page

We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.

It turns out that when I graduated from high school, I had already used up 93% of my in-person parent time. I’m now enjoying the last 5% of that time. We’re in the tail end.

Re: writing

new research is showing that people can impact their happiness levels through frequent small moments of joy which can train the brain to reach for positive feelings rather than negative ones like anger, fear or worry.

The sense-making definition of design fiction is to consider the ways that material artifacts — things considered, designed, made, produced in the material sense of things — can structure and arrange our understanding and ability to make sense of sometimes vague, nebulous notions of the future.

This toolkit has been designed by the Research and Evaluation Unit (RIMU) at Auckland Council to be useful to those wishing to improve public programmes or services, policy development, or team decision-making. It draws on a range of existing resources produced by the Behavioural Insights Team, the OECD and others (see ‘other resources’ on the next page). This toolkit has two components that can be used either separately or together. The first component is a step-by-step process for developing a behavioural intervention. It guides the user through understanding existing behaviours, identifying a desired behaviour, brainstorming ideas for promoting the desired behaviour, and robustly testing the best ideas. The user should follow the steps in the order they are numbered. It is focused on key questions to ask at each step. It is not a complete guide to how to answer these questions, however, and the user may need to rely on other research and evaluation resources to help with each step. The second component of the toolkit is a series of ‘brainstorming’ cards. The cards cover many important behavioural principles to keep in mind when looking to improve programmes, policies, or decision-making. Each card includes a description of the behavioural principle, some examples, and suggestions for how to apply the principle. They can be used on their own or to brainstorm ideas as in the step-by-step process above. To help with navigation, the card set has been organised into a series for better services and a series for better decisionmaking, although there is overlap in the use of the cards. The former is marked with a red dot in the top left corner and the latter with a green dot.

The UN Refugee Agency’s Project Unsung is a speculative storytelling project that brings together creative collaborators from around the world to help reimagine the humanitarian sector and promote narrative change and foresight in our work. The worlds produced through mediums such as non-fiction essays, science fiction, poetry, art and illustration, create visions for how we might radically reimagine our work with communities, our organizations, and our relationships to each other and the planet. The collection is framed across three overarching issues that we believe to be critical for building just futures: Nature (restoring and repairing the world by confronting climate change and ecological loss); Identity (fostering belonging, connection, and kinship); Power (reimaging and reconfiguring power dynamics and social transformation through decolonizing, localizing, and building solidarity across difference). The story of humanitarian innovation needs a new chapter. Join us in imagining better worlds.

Method:Three participatory workshops were held with the independent Welsh residential decarbonisation advisory group(‘the Advisory Group’)to (1)maprelationships betweenactors, behavioursand influences onbehaviourwithin thehome retrofitsystem,(2)provide training in the Behaviour Change Wheel framework(3)use these to developpolicy recommendationsfor interventions. Recommendations were analysed usingthe COM-B (capability, opportunity, motivation) model of behaviourtoassesswhether they addressed these factors. Results:Twobehavioural systems mapswere produced,representing privately rented and owner-occupied housing tenures. The main causal pathways and feedback loops in each map are described.