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The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
[https://www.linkedin.com/pulse/deeper-truth-campaign-influence-bigger-than-persuasion-rob-gould] - - public:weinreich
How to Use Behavioral Triggers to Spur Social Media Actions | Social Media Examiner
Challenging the Public Stigma of Mental Illness: A Meta-Analysis of Outcome Studies
HealthCommWorks
Earning smiles, tears and goosebumps - HXP Health Experience Project | HXP Health Experience Project
'Just say no' campaigns could have opposite effect - Telegraph
[http://www.telegraph.co.uk/health/healthnews/9675460/Just-say-no-campaigns-could-have-opposite-effect.html] - - public:weinreich
What Darwin Can Teach Government - Positive Deviancy
[http://www.governing.com/blogs/bfc/col-positive-deviance-government-organizations-problem-solving.html] - - public:weinreich
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
[http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - - public:weinreich
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich
Does one Hug, Shove or Smack as well as Nudge? « The Campaign Company’s Blog
[http://thecampaigncompany.wordpress.com/2010/09/03/jeff-french-writes-does-one-hug-shove-or-smack-as-well-as-nudge/] - - public:weinreich
The Ben Franklin School of Persuasion
[http://www.jonathanfields.com/blog/ben-franklin-persuasion/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+JonathanFields+%28Jonathan+Fields+%7C+Awake+At+The+Wheel%29] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Making Change Happen: The Marketing Approach
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - - public:weinreich
The power of positive deviants - The Boston Globe
[http://www.boston.com/bostonglobe/ideas/articles/2009/11/29/the_power_of_positive_deviants/?page=full] - - public:weinreich
Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
[http://nomadologies.wordpress.com/2009/09/22/public-health-2-0-re-mixing-public-health-narrative-report/] - - public:weinreich
The Design with Intent Toolkit v.0.9
[http://architectures.danlockton.co.uk/2009/04/06/the-design-with-intent-toolkit/] - - public:weinreich
Design Thinking, Social Marketing and Behavior Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2009/07/design-thinking-social-marketing-and-behavior-change.html] - - public:weinreich
GOOD » Tricking People into Doing the Right Thing»
Discovering the Activation Point
[http://www.activationpoint.org/] - - public:weinreich
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs
www.digitalwkshop.com - A Site for Social Marketing
[http://www.digitalwkshop.com/social_marketing.htm] - - public:weinreich
out of the box thinking from Bob Belinoff