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EAST: Four Simple Ways to Apply Behavioural Insights
[http://www.behaviouralinsights.co.uk/sites/default/files/BIT%20Publication%20EAST_FA_WEB.pdf] - - public:weinreich
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
EAST: A Method for Applying Insights in Social Marketing Programs - On Social Marketing and Social Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2014/05/east-a-method-for-applying-insights-in-social-marketing-programs.html?utm_content=buffereda41&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
The rise of 'sadvertising': Why social good marketing works | Guardian Sustainable Business | Guardian Professional
[http://www.theguardian.com/sustainable-business/sadvertising-social-good-marketing-business-brands] - - public:weinreich
Seven Common Misunderstandings About Social Marketing and Behavioural Economics
[http://behaviourworkshops.blogspot.co.uk/2014/02/seven-common-misunderstandings-about.html] - - public:weinreich
Nudgestock - YouTube
Does Fear Work Afterall? | Social Marketing exChange
AdNews: Dumb and Dumber (Ways to Die)
Underage Drinking Prevention Campaign - Talk. They Hear You.
Can Mad Men’s Don Draper save the planet? - The Ecologist
[http://www.theecologist.org/News/news_analysis/1884749/can_mad_mens_don_draper_save_the_planet.html] - - public:weinreich
Zócalo Public Square :: We’re Going To Attack Your Donut Eating On All Fronts - Health Propaganda
[http://www.zocalopublicsquare.org/2013/02/27/were-going-to-attack-your-doughnut-eating-on-all-fronts/events/the-takeaway/#.UTDrNpPoMII.facebook] - - public:weinreich
Communicating sustainability: lessons from public health | Guardian Sustainable Business | Guardian Professional
[http://www.guardian.co.uk/sustainable-business/communicating-sustainability-behaviour-change-public-health] - - public:weinreich
Fatsmack: What it Takes to Make Health Campaigns Stick - Jason Hayes - The Atlantic
[http://www.theatlantic.com/health/archive/2013/03/fatsmack-what-it-takes-to-make-health-campaigns-stick/273692/] - - public:weinreich
To compete against the soda companies on a relatively meager budget, a Boston diabetes campaign attempted to leverage the power of social psychology.
'Just say no' campaigns could have opposite effect - Telegraph
[http://www.telegraph.co.uk/health/healthnews/9675460/Just-say-no-campaigns-could-have-opposite-effect.html] - - public:weinreich
Behaviour Change & Social Marketing: A Check List for CEOs
[http://www.scribd.com/doc/47881092/Behaviour-Change-Social-Marketing-A-Check-List-for-CEOs] - - public:weinreich
Use of mass media campaigns to change health behaviour : The Lancet
[http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(10)60809-4/fulltext#article_upsell] - - public:weinreich
Behavior Change and Social Marketing: Pitfalls and Tips | Change Conversations
[http://conversations.marketing-partners.com/2010/10/behavior-change-and-social-marketing-common-pitfalls-practical-tips/] - - public:weinreich
Making Change Happen: The Marketing Approach
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - - public:weinreich
Fostering Sustainable Behavior
[http://www.cbsm.com/] - - public:weinreich
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
www.digitalwkshop.com - A Site for Social Marketing
[http://www.digitalwkshop.com/social_marketing.htm] - - public:weinreich
out of the box thinking from Bob Belinoff
Social Marketing Lite (pdf)
[http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED455167] - - public:weinreich
Compilation of Bill Smith of AED's writing on social marketing