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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years - Liz Foote, Kathleen Kelly, Nancy R. Lee, Abigail Abrash Walton, 2023
Laying the foundations for success: co-creating sustainable marketing solutions: Journal of Strategic Marketing: Vol 31, No 1
Extending from the existing seven-step co-design process, this paper outlines a first attempt explaining the formative research study that employed six SMBC to co-create a sustainable marketing program. Three studies were conducted, namely 1) Expert panel review (N = 24), 2) Segmentation study (N = 707), and 3) Co-design workshops (N = 77). As a result, a framework for Marketing Co-creation is proposed to assist practitioners to build programs for behaviour (ex)change. This research proposed a step-by-step process that can be applied by researchers/practitioners ensuring that marketing programs are built with consumers.
Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 2023
While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.
Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing - Phill Sherring, Liz Foote, 2023
‘A Different Ball Game’: Adaptation of a men’s health program for implementation in rural Australia | BMC Public Health | Full Text
It’s Time to Abandon “Target Audiences” | LinkedIn
One language shift that can help is moving from “audiences” to “actors.”
Critical social marketing: towards emancipation?
To this end, we acknowledge the extant criticisms of social marketing – for being unethical (Laczniak & Michie, Citation1979), lacking reflexivity (Tadajewski & Brownlie, Citation2008), being power agnostic (Brace-Govan, Citation2015), being neoliberally oriented (Moor, Citation2011), being culturally insensitive and imperialist (Pfeiffer, Citation2004), being pseudo-participatory (Tadajewski et al., Citation2014) and for responsibilising the individual (Crawshaw, Citation2012). Accordingly, we recognise that social marketing needs the resources and repertoires available to appropriately respond to the current challenges and to critique. We argue that key pillars to this response are the adoption of a more critical research agenda (Gordon, Citation2018), a broader theoretical base, and a commitment to careful reflexivity, each of which are commitments of CSM. This special section of the Journal of Marketing Management on ‘Critical Social Marketing: Towards Emancipation’ provides the space to grapple with extant and emergent critique within the contextual challenges of our time, and to collectively contribute to the development of CSM and its future agenda.
The Battle between Commercial Marketing and Social Marketing - Philip Kotler, 2022
Verification of GPDS planning framework for social marketing: a Delphi method
M. Bilal Akbar1 · Elizabeth Barnes
Social Marketing in Action: Cases from Around the World
Final iSMA Social Marketing Brand Platform 9-23-28.pptx - Google Slides
Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept
Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess Elevate Self Growth for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants’ levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation.
Systematic literature review of best practice in food waste reduction programs | Emerald Insight
Food waste is a systemic problem, with waste occurring at all stages in the supply chain and consumption process. There is a need to unpack which strategies, approaches and tools can be applied to reduce the amount of food wasted. Understanding the extent of social marketing principles used offers insights into the additional means that can be applied to increase voluntary behavioral change.
Storytelling in Social Marketing | SpringerLink
A Critical Overview of Social Marketing in Asia - Bo Pang, Sameer A. Deshpande, Tuyet-Mai Nguyen, Jeawon Kim, Yara A. Almosa, Amna Arif, Denni Arli, Marat Bakpayev, Bayram Zafer Erdogan, Haruka Fujihira, H. P. Samanthika Gallage, Mohammad A. Kadir, Derek
To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students | HTML
Full article: An analysis of social marketing practice: Factors associated with success
(PDF) Social Marketing: An Approach To Planned Social Change - Kotler and Zaltman 1971
Persuasion versus Manipulation > by Brooke Tully
Balancing short-term & long-term results > by Brooke Tully
Achieving sustained behavior change takes a long time. I mean, hell, we’re still running ads about buckling seat-belts and most states made it a law 35 years ago! Beyond achieving behavior change, seeing the positive impact of said change on species, habitats and ecosystems can take even longer. So how can we balance these longer term goals with the need to show more immediate outcomes?
‘I’ve built a good mousetrap and people come to use it’ | The Psychologist
Schwartz has spent much of his career emphasising the shared, universal nature of values and in one paper with Anat Bardi, he demonstrates that Benevolence, Universalism and Self-direction values are consistently rated most important to most people across different cultures. The answers he has just given map pretty neatly onto Self-direction and Benevolence (see Figure 1). Figure 1: Value structure across 68 countries – Public Interest Research Centre (2011) based on Schwartz (1992) The Schwartz model shows that values have neighbours and opposites, that values close together (e.g. Humble, Honest) tend to have similar importance to people, that values far away (e.g. Equality, Social Power) act more like a seesaw – as one rises in importance, the other falls. When you add to this that values connect to behaviour (that Universalism and Benevolence are associated with cooperation, sustainable behaviour, civic engagement and acceptance of diversity – that Achievement and Power are most emphatically not), and that values can be engaged, you have more than a model: you have an imperative for all the activists and campaigners scrabbling around for the messages and tactics that are going to change the world.
TARPARE: A method for selecting target audiences for public health interventions
The social marketing paradox: challenges and opportunities for the discipline | SpringerLink
To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing - Bloomberg
The Considered_ approach to Behavioural Innovation Part 01 | LinkedIn
The framework comprises 6 key stages. Each building on the insights of the previous and each with its own objectives, tools and resources: 1. What - are the target behaviours? 2. Who - should we focus our resource on? 3. Why - do/don’t those people manifest the target behaviours? 4. How - can we empower people to change? 5. So What? To what extent were our interventions effective? 6. What Now? How do we apply our learnings at scale?
CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021
Philip Kotler: Marketing is the Original Behavioral Economics - Evonomics
Segmenting Adults to Change Nutrition Behaviors | Agents of Change Summit 2020 - YouTube
SocArXiv Papers | A systematic review of conservation efforts using non-monetary, non-regulatory incentives to promote voluntary behaviour change
Twisted Carrots and Dynamite Beets: How Words Change Perceptions | Breaking Muscle
They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.
Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water
HHS ad blitz sputters as celebrities back away - POLITICO
BIT Barrier Tool
Welcome to The Behavioural Insights Team’s Barrier Identification Tool. What is it: This tool will help you to identify and categorise the barriers to a behaviour that you’re trying to change. Step 1: The COM-B Model Overview - a behaviour change framework that can be used to identify barriers to behaviour. Step 2: Review a worked example of how this tool can be used to identify barriers to a behaviour. Step 3: Use the tool to identify barriers to a behaviour you’re trying to change.
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
DEVCOM 208 What is Social Marketing and its History - YouTube
Evidence-Based Behavior Change Campaigns to Improve Traffic Safety Toolkit - AAA Foundation
STRATEGIC COMMUNICATIONS FOR SOCIAL CHANGE
This handbook has been compiled by Well Made Strategy (WMS) who have extensive professional experience developing impactful strategic communications across a range of sectors from security to financial inclusion, education, agriculture, health and governance. WMS helps individuals, organisations and networks harness the power of strategic communications to influence policy change, prepare for and anticipate crises, inform the national discourse, build will for social reform and nudge entire communities towards new ways of thinking and behaviours. We have developed this handbook to serve as a guide to strategic communications for those interested in using strategic communications but who may not have an in-depth understanding of the concept.
STRATEGIC COMMUNICATIONS FOR SOCIAL CHANGE: A WORKBOOK
The purpose of this workbook is to provide a workspace for you to develop your own communications strategy by working through the various modules of the Strategic Communications for Social Change handbook. While the workbook is separate from the handbook, they are closely linked to each other.
Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers
A toolkit to help stop the spread - Social Marketing @ Griffith
Behaviour Change - tools for development
This website offers practical tools helping relief and development practitioners understand and tackle the barriers that prevent people from following the desired behaviours.
Fostering Sustainable Behavior Book (full text) - Doug McKenzie-Mohr
Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic | SpringerLink
Behaviour Change for Conservation Online Course • Change | Change Wildlife Consumer Behaviour
Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement
Peak brand purpose - Marketoon
what does my job entail? (describes social marketing)
Strategic Communications for Social Change Handbook & Workbook – Well Made Strategy
Social Marketing: What it is and why it matters to public health
Video - Suzanne Suggs, Jeff French et al