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On Availability Cascades - Marc Andreessen Substack
“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.
Tips for talking to a vaccine-hesitant parent : NPR
So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.
6 Proven Word of Mouth Marketing Strategies that Work | SocialLadder
WOMMA - Return on WOM Study
Video: How Kaiser Permanente writes their own word of mouth stories | WordofMouth.org
Campaigns vs. Movements - Brains on Fire
"Word-of-Mouth Marketing" cartoon | Kentucky Kicks Ass |Tom Fishburne: Marketoonist
Memejacking: The Complete Guide to Creating Memes for Marketing
Influencers- Friend or Stranger? | Laurel Papworth | @SilkCharm
The 5 Ts of Word of Mouth Marketing Worksheet | GasPedal | Word of Mouth Marketing Strategy, Training and Best Practices
12 Ways To Woo Your Fans
Eight Steps to Building a Fan Base
Tapping The Entire Online Peer Influence Pyramid | Forrester Blogs
The State of Online Word of Mouth Marketing [STATS]
Social Currency US Report 2010.pdf (application/pdf Object)
A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy
Five Rules of Brand Ambassadorship | ComPRehension
The WOMMA Guide to Disclosure in Social Media Marketing
Movement Building Links and Resources - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
What Rockstars Can Teach You About Kicking Ass With Social Media
10 Lessons Learned in Igniting Word of Mouth Movements
The Opinion Leader Grid for Word-of-Mouth Marketing
An Introduction to Social Capital and Social Currency | Marketing | Affinitive's Social Media Playground
The Power of Word of Mouth | Fresh Chat
WOM statistics and research findings compiled into one place
Behavioral Evangelists
Craig Lefebvre applies Mack Collier's brand evangelist framework to social marketing.
The Eight Traits of a Word of Mouth Influencer
Buzz Canuck offers a new acronym - ACTIVES-P
IgniteBlog: Web is the prime venue for reaching health mega-influencers
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
cgm: "Intimate" versus "Incidental" Word-of-Mouth
Pete Blackshaw discusses the difference between word of mouth from our friends/family and from influentials we don't know personally
Nearly 90% of Internet Users Share Content via Email
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Resonance Partnership Blog: What's New About Word of Mouth? (If you are reading this you should know)
Marianne Richmond takes on Forbes' article dismissing the importance of word of mouth
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
Change Me
Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.
Word of Mouth Basic Training -- Word of Mouth Marketing Association
presentations from the WOMMA Basic Training conference
The Art of Evangelism
Principles of product evangelism from Guy Kawasaki that apply just as well to social marketing products