yabs.io

Yet Another Bookmarks Service

Search

Results

[https://www.christydena.com/2020/11/narrative-design-methods-the-journey-chart/] - - public:weinreich
creativity, design, gaming, storytelling, strategy - 5 | id:438450 -

The Journey Chart is an overview of the different elements of a project juxtaposed to show how they work together over the duration of the player/audience/reader experience. I’m sharing the Journey Chart Method because I’ve found it to be a nifty way to externalise, discover, inspire, unify, direct, and communicate the various elements of a project and how they are all connected.

[https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/social-media-strategy/?utm_source=twitter&utm_medium=social&utm_campaign=drumbeat&utm_term=AppMobile&utm_content=11192020&linkId=104829373] - - public:weinreich
social_media, strategy - 2 | id:438220 -

our rule of thumb is this: When more than 20% of comments are off-topic or hostile, it's time to pivot and introduce a new creative message.

[https://www.bakadesuyo.com/2019/12/change-someones-mind/] - - public:weinreich
behavior_change, health_communication, how_to, strategy - 4 | id:436881 -

Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.

[https://www.scotthyoung.com/blog/2020/09/21/habit-limits/?utm_source=ActiveCampaign&utm_medium=email&utm_content=What+are+the+Limits+of+Building+Better+Habits?+[Best+Reads]&utm_campaign=Weekly+Digest+(Oct+3)] - - public:weinreich
behavior_change, strategy - 2 | id:415536 -

In particular, a focus on habits is useful when: The most effective approaches depend more on patiently persisting over long periods of time, rather than overcoming brief, but intense, obstacles. The behavior you want can eventually run in the background of your life, not requiring lots of deliberate thinking and effort. You’re looking to make long-term changes to your routine or lifestyle, rather than a temporary shift for particular circumstances. Understanding the limitations of habits is part of what makes them powerful. If you go in with the right expectations, you’ll be far more likely to make them stick.

[https://www.bbc.com/future/article/20190513-it-only-takes-35-of-people-to-change-the-world] - - public:weinreich
social_change, strategy - 2 | id:385098 -

Looking at hundreds of campaigns over the last century, Chenoweth found that nonviolent campaigns are twice as likely to achieve their goals as violent campaigns. And although the exact dynamics will depend on many factors, she has shown it takes around 3.5% of the population actively participating in the protests to ensure serious political change. Overall, nonviolent campaigns were twice as likely to succeed as violent campaigns: they led to political change 53% of the time compared to 26% for the violent protests.

[https://makinganewreality.org/making-a-new-reality-a-toolkit-for-inclusive-media-futures-a3bdc0e68f20] - - public:weinreich
storytelling, strategy, technology - 3 | id:385080 -

Why is it important to make sure that emerging media and communications technologies are created by people from a wide variety of backgrounds and identities? The media we consume has an enormous impact on our perception of reality. With this toolkit, we are trying to achieve something that humans have not yet achieved in the history of mass media — fair and equitable representation of the world’s stories and images.

[https://www.phrases.org/] - - public:weinreich
health_communication, partnerships, strategy - 3 | id:363112 -

Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.

[https://ssir.org/articles/entry/cutting_through_the_complexity_a_roadmap_for_effective_collaboration#] - - public:weinreich
management, partnerships, strategy - 3 | id:350254 -

Launching and sustaining effective collaborations and networks requires that we pay constant attention to five activities: Clarifying purpose Convening the right people Cultivating trust Coordinating existing activities Collaborating for systems impact

[https://www.ghspjournal.org/content/7/3/404] - - public:weinreich
behavior_change, how_to, strategy - 3 | id:310060 -

To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.

[https://www.behaviourworksaustralia.org/behaviour-change-101-series-five-steps-to-select-the-right-behaviour-to-target/?utm_source=Habit+Weekly&utm_campaign=1f1cda8506-EMAIL_CAMPAIGN_2020_02_02_02_55_COPY_01&utm_medium=email&utm_term=0_ab93d31fb5-1f1cda85] - - public:weinreich
behavior_change, design, how_to, strategy, target_audience - 5 | id:285232 -

At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.

[https://measured.design/] - - public:weinreich
behavior_change, design, sample_campaigns, strategy - 4 | id:283028 -

MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies

[http://www.ghspjournal.org/content/7/3/404] - - public:weinreich
behavior_change, strategy - 2 | id:272197 -

To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.

[https://ssir.org/articles/entry/communicating_complexity_in_the_humanitarian_sector?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com] - - public:weinreich
health_communication, international, storytelling, strategy - 4 | id:272001 -

We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?

Follow Tags


Export:

JSONXMLRSS