What is Social Marketing? (With 7 Stellar Examples)
Compilation of Social Marketing Evidence of Effectiveness - CEPSM
Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
Journal of Social Marketing: The many paths to societal wellbeing: charting a course forward
How To Sell A Behavior When The Competition Is Steep
Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
Condom Social Marketing Effects in Low- and Middle-Income Countries: A Systematic Review Update, 1990 to 2019. - PubMed - NCBI
The 2012 review found 6 studies (combined N = 23 048). In a meta-analysis, the pooled odds ratio for condom use was 2.01 (95% confidence interval [CI]: 1.42-2.84) for the most recent sexual encounter and 2.10 (95% CI: 1.51-2.91) for a composite of all condom use outcomes. Studies had significant methodological limitations. Of 518 possible new citations identified in the update, no new articles met our inclusion criteria.
Tool helps strengthen capacity and sustainability of social marketing organizations | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
SHOPS Plus developed the Social Marketing Organizational Development Assessment Tool that benchmarks progress in the institutional development of social marketing organizations. The tool assesses a social marketing organization across three areas of sustainability: technical, institutional, and financial.
WSMC 2019 Presentation Share File - Dropbox
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California
Based on benefit-cost analysis, increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the SDR social marketing campaign. $36 in benefits to the state government for each $1 invested.
Social and Behaviour Change Insights and Practice - Practitioner's Guide
Understanding how and why people change - Journal of Marketing Management
We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).
Social marketing theory development goals: an agenda to drive change: Journal of Marketing Management: Vol 35, No 1-2
When the Boss Asks: "What's Social Marketing?"
CHANGE 2018 keynotes - YouTube
A national policy process on social marketing | Journal of Social Marketing | Vol 9, No 1
The effectiveness of social marketing in global health: a systematic review | Health Policy and Planning | Oxford Academic
World Social Marketing Conference Proceedings 2015
International Social Marketing Past Conference Proceedings - AASM
Time to Scale Psycho-Behavioral Segmentation in Global Development
How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia
(7) DEVCOM 208 What is Social Marketing and its History - YouTube
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Is this health campaign really social marketing? A checklist to help you decide - Chau - - Health Promotion Journal of Australia - Wiley Online Library
How words change minds: The science of framing | Nat Kendall-Taylor | TEDxMidAtlanticSalon - YouTube
The effectiveness of celebrities in conservation marketing
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing | Stacey Smith | Pulse | LinkedIn
Stop Raising Awareness Already | Stanford Social Innovation Review
The effectiveness of social marketing in global health: a systematic review
Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review: Journal of Physical Activity and Health: Vol 13, No 11
Peer crowd affiliation as a segmentation tool for young adult tobacco use -- Lisha et al. 25 (Suppl 1): i83 -- Tobacco Control
The Best of Social Marketing in 2016 - On Social Marketing and Social Change
Government-to-public campaigns use commercial marketing tactics - DMN
Contagious Truth - behaviour change & social marketing Link Collection
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
Midstream value creation in social marketing: Journal of Marketing Management: Vol 32, No 11-12
Social marketing: the state of play and brokering the way forward: Journal of Marketing Management: Vol 32, No 11-12
Trash talking behaviour change | Contagious Truth
Designing for behaviour change: Tip 1 - RSA
Looking EAST at the #UpcycleRevolution | Contagious Truth
Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
How to Sell Kids on Vegetables - The New York Times
Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials
Former smokers share emotional stories for CDC campaign - CNN.com
Social Marketing for Health
USAID Global Learning Center free online course
Branding a Government National Project - Rommey Hassman
Video in Hebrew
Social marketing and behaviour change news
Efshari Bari Final Report - 2015