Persuasion versus Manipulation > by Brooke Tully
Balancing short-term & long-term results > by Brooke Tully
Achieving sustained behavior change takes a long time. I mean, hell, we’re still running ads about buckling seat-belts and most states made it a law 35 years ago! Beyond achieving behavior change, seeing the positive impact of said change on species, habitats and ecosystems can take even longer. So how can we balance these longer term goals with the need to show more immediate outcomes?
‘I’ve built a good mousetrap and people come to use it’ | The Psychologist
Schwartz has spent much of his career emphasising the shared, universal nature of values and in one paper with Anat Bardi, he demonstrates that Benevolence, Universalism and Self-direction values are consistently rated most important to most people across different cultures. The answers he has just given map pretty neatly onto Self-direction and Benevolence (see Figure 1). Figure 1: Value structure across 68 countries – Public Interest Research Centre (2011) based on Schwartz (1992) The Schwartz model shows that values have neighbours and opposites, that values close together (e.g. Humble, Honest) tend to have similar importance to people, that values far away (e.g. Equality, Social Power) act more like a seesaw – as one rises in importance, the other falls. When you add to this that values connect to behaviour (that Universalism and Benevolence are associated with cooperation, sustainable behaviour, civic engagement and acceptance of diversity – that Achievement and Power are most emphatically not), and that values can be engaged, you have more than a model: you have an imperative for all the activists and campaigners scrabbling around for the messages and tactics that are going to change the world.
TARPARE: A method for selecting target audiences for public health interventions
The social marketing paradox: challenges and opportunities for the discipline | SpringerLink
To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing - Bloomberg
The Considered_ approach to Behavioural Innovation Part 01 | LinkedIn
The framework comprises 6 key stages. Each building on the insights of the previous and each with its own objectives, tools and resources: 1. What - are the target behaviours? 2. Who - should we focus our resource on? 3. Why - do/don’t those people manifest the target behaviours? 4. How - can we empower people to change? 5. So What? To what extent were our interventions effective? 6. What Now? How do we apply our learnings at scale?
CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021
Philip Kotler: Marketing is the Original Behavioral Economics - Evonomics
Segmenting Adults to Change Nutrition Behaviors | Agents of Change Summit 2020 - YouTube
SocArXiv Papers | A systematic review of conservation efforts using non-monetary, non-regulatory incentives to promote voluntary behaviour change
Twisted Carrots and Dynamite Beets: How Words Change Perceptions | Breaking Muscle
They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.
Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water
HHS ad blitz sputters as celebrities back away - POLITICO
BIT Barrier Tool
Welcome to The Behavioural Insights Team’s Barrier Identification Tool. What is it: This tool will help you to identify and categorise the barriers to a behaviour that you’re trying to change. Step 1: The COM-B Model Overview - a behaviour change framework that can be used to identify barriers to behaviour. Step 2: Review a worked example of how this tool can be used to identify barriers to a behaviour. Step 3: Use the tool to identify barriers to a behaviour you’re trying to change.
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
DEVCOM 208 What is Social Marketing and its History - YouTube
Evidence-Based Behavior Change Campaigns to Improve Traffic Safety Toolkit - AAA Foundation
STRATEGIC COMMUNICATIONS FOR SOCIAL CHANGE
This handbook has been compiled by Well Made Strategy (WMS) who have extensive professional experience developing impactful strategic communications across a range of sectors from security to financial inclusion, education, agriculture, health and governance. WMS helps individuals, organisations and networks harness the power of strategic communications to influence policy change, prepare for and anticipate crises, inform the national discourse, build will for social reform and nudge entire communities towards new ways of thinking and behaviours. We have developed this handbook to serve as a guide to strategic communications for those interested in using strategic communications but who may not have an in-depth understanding of the concept.
STRATEGIC COMMUNICATIONS FOR SOCIAL CHANGE: A WORKBOOK
The purpose of this workbook is to provide a workspace for you to develop your own communications strategy by working through the various modules of the Strategic Communications for Social Change handbook. While the workbook is separate from the handbook, they are closely linked to each other.
Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers
A toolkit to help stop the spread - Social Marketing @ Griffith
Behaviour Change - tools for development
This website offers practical tools helping relief and development practitioners understand and tackle the barriers that prevent people from following the desired behaviours.
Fostering Sustainable Behavior Book (full text) - Doug McKenzie-Mohr
Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic | SpringerLink
Behaviour Change for Conservation Online Course • Change | Change Wildlife Consumer Behaviour
Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement
Peak brand purpose - Marketoon
what does my job entail? (describes social marketing)
Strategic Communications for Social Change Handbook & Workbook – Well Made Strategy
download with email
Social Marketing: What it is and why it matters to public health
Video - Suzanne Suggs, Jeff French et al
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
The Science of What Makes People Care
5 key principles
Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
Declare and Dispose Campaign - YouTube
video case study - Phill Sherring
Embracing complex social problems | Emerald Insight
Social marketing guide for public health programme managers and practitioners - ECDC
Social and Behavior Change Buzz Words | LinkedIn
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Population level predictors of changes in success rates of smoking quit attempts in England: a time series analysis - Beard - - Addiction - Wiley Online Library
demonstrates an important link between expenditure on tobacco control mass media and rates of successful attempts to quit smoking. The more is spent
Qualitative Research for Social Marketing: One Organization’s Journey to Improved Consumer Insight
In this paper, we describe how PSI's qualitative research program developed from 2003 to 2013, and how using an interpretive approach and more appropriate data collection methods improved our consumer insight and marketing planning process.
What is Social Marketing? (With 7 Stellar Examples)
Compilation of Social Marketing Evidence of Effectiveness - CEPSM
Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
Journal of Social Marketing: The many paths to societal wellbeing: charting a course forward
How To Sell A Behavior When The Competition Is Steep
Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
Condom Social Marketing Effects in Low- and Middle-Income Countries: A Systematic Review Update, 1990 to 2019. - PubMed - NCBI
The 2012 review found 6 studies (combined N = 23 048). In a meta-analysis, the pooled odds ratio for condom use was 2.01 (95% confidence interval [CI]: 1.42-2.84) for the most recent sexual encounter and 2.10 (95% CI: 1.51-2.91) for a composite of all condom use outcomes. Studies had significant methodological limitations. Of 518 possible new citations identified in the update, no new articles met our inclusion criteria.
Tool helps strengthen capacity and sustainability of social marketing organizations | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
SHOPS Plus developed the Social Marketing Organizational Development Assessment Tool that benchmarks progress in the institutional development of social marketing organizations. The tool assesses a social marketing organization across three areas of sustainability: technical, institutional, and financial.