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[https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5568159/] - - public:weinreich
campaign_effects, evaluation, government, mental_health, social_marketing - 5 | id:264252 -

Based on benefit-cost analysis, increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the SDR social marketing campaign. $36 in benefits to the state government for each $1 invested.

[https://www.jmmnews.com/understanding-how-and-why-people-change/] - - public:weinreich
behavior_change, evaluation, quantitative, research, social_marketing, theory - 6 | id:254322 -

We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).

[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
behavior_change, how_to, management, sample_campaigns, social_marketing - 5 | id:76388 -

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.

[http://journals.lww.com/jaids/Fulltext/2014/08151/Effectiveness_of_Mass_Media_Interventions_for_HIV.13.aspx] - - public:weinreich
evaluation, health_communication, HIV_AIDS, social_marketing - 4 | id:76478 -

Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.

[https://www.globalhealthlearning.org/course/social-marketing-health?utm_source=The%20Knowledge%20for%20Health%20%28K4Health%29%20Project%20Newsletter&utm_campaign=d8ccfc8198-K4Health_Newsletter_February%202016&utm_medium=email&utm_term=0_71dffef8fd-d8ccfc] - - public:weinreich
social_marketing, social_marketing_intro - 2 | id:76533 -

USAID Global Learning Center free online course

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