Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
Compilation of Social Marketing Evidence of Effectiveness - CEPSM
Archives of Failures in Global Health | Nature Research Microbiology Community
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment“ can work through an individual or a social channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to MTV Shuga or to a placebo TV series. Among those exposed to MTV Shuga, we created additional variation in the social messages they received and in the people with whom they watched the show. We find significant improvements in knowledge and attitudes towards HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. We also find reductions in STDs among women. These effects are stronger for viewers who report being more involved with the narrative, consistent with the psychological underpinnings of edutainment. Our experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of our study.
Condom Social Marketing Effects in Low- and Middle-Income Countries: A Systematic Review Update, 1990 to 2019. - PubMed - NCBI
The 2012 review found 6 studies (combined N = 23 048). In a meta-analysis, the pooled odds ratio for condom use was 2.01 (95% confidence interval [CI]: 1.42-2.84) for the most recent sexual encounter and 2.10 (95% CI: 1.51-2.91) for a composite of all condom use outcomes. Studies had significant methodological limitations. Of 518 possible new citations identified in the update, no new articles met our inclusion criteria.
One Simple Change Cut Unnecessary Imaging for Cancer Patients in Half – PR News
Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories
Fear appeals are effective. The present meta-analysis found that fear appeals were successful at influencing attitudes, intentions, and behaviors across nearly all conditions that were analyzed. Even when a moderator was unrelated to fear appeal effectiveness, fear appeals were still more effective than comparison treatments. Further, there was not one level of any moderator that we tested for which fear appeals backfired to produce worse outcomes relative to the comparison groups.
Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California
Based on benefit-cost analysis, increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the SDR social marketing campaign. $36 in benefits to the state government for each $1 invested.
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Does Australia have the most gruesome public advertising in the world? | Comment is free | guardian.co.uk
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
Large-scale tragedies 'don't connect with people emotionally'
Propagation Planning: The Awareness Fallacy [Presentation]
A Video Game Improves Behavioral Outcomes in Adolescents and Young Adults With Cancer: A Randomized Trial -- Kato et al. 122 (2): e305 -- Pediatrics
Social Return on Investment: Everything You Wanted to Know in 30 Seconds | Ashoka.org
Gaming for Good - research shows foster altruistic mindset | Greater Good
Counting the Cost: Social Marketing in Credit Crunch Times - Stephan Dahl's Blog
Mmmmm-health: Appetizing human health solutions that boost behavior change
One Café Chain's Facebook Experiment - Harvard Business Review
Turning Good Intentions into Action: Hollywood vs Google | Engaging Volunteers
Prodding People to Wash Their Hands in Restrooms - NYTimes.com
"Save the Boobs" Campaign Study
Emotional messaging works; rational messaging hurts
Safe sex campaign 'wasted money'
E-Mail Reminders Can Improve Health Choices, Kaiser Study Finds - iHealthBeat
Celebrity stunts of altruism are killing livelihoods in Africa | Project Diaspora
Effective anti-tobacco ads should either scare or disgust viewers, MU study reveals. Genetic Engineering & Biotechnology News - Biotechnology from Bench to Business
National Anti-Drug Campaign Found Ineffective - in Infectious Disease, Public Health from MedPage Today
Health Communication Campaigns: The 5% Solution
Post on average effect size of health comm campaigns from On Social Marketing and Social Change
The Role of the Media in Promoting and Reducing Tobacco Use
Measuring social media value–it IS possible « What Matters Online
The VERB Campaign - special supplement
American Journal of Preventive Medicine series of articles on the campaign
Distributed Influence: Quantifying the Impact of Social Media
White paper from Edelman
$1bn 'don't have sex' campaign a flop as research shows teenagers ignore lessons | Special reports | Guardian Unlimited
abstinence-only campaign has exactly same rate of sexual activity as abstinence-plus
Psychophysiology and Media: Intro to my mad science
The effect of health communication fear appeals on the body
Second Drop in Cancer Deaths Could Point to a Trend, Researchers Say
"Much of the decrease is due to smoking cessation and improved detection and treatment of colorectal, breast and prostate cancers." Hooray for social marketing's role in this!
SSRN – Social & Environmental Impact Network
SEIN is an “open access” library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.
HIV ads to be scrutinized in 2007
The San Francisco Dept of Public Health is considering how to proceed with their HIV/AIDS social marketing efforts. Critics have called for a two-year moratorium on such ads.
Healthy Penis Campaign Case Study
San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Measuring the Difference
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
IgniteBlog: STOP AIDS CAMPAIGN (Successful use of marketing for a greater good)
Case study of the Swiss "Stop AIDS" campaign
NBC: In AIDS fight, India pitches manliness
the “What Kind of Man Are You?” campaign
Turning Point Collaborative on Social Marketing
Great publications, resources, trainings
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
CasePlace.org - Topics - Social Marketing
social marketing case studies
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs
Warning: Some Health Ads May Be Dangerous to Your Health
Washington Post article