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Behavioral science should start by assuming people are reasonable - ScienceDirect
Thinking Styles - Indi Young
Thinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.
Explore: Four simple ways to map and unpack behaviour | The Behavioural Insights Team
If you have ever been tasked with influencing a behaviour, you will know that it is critical to understand that behaviour in context. You need to understand the issues faced by the people affected. At BIT, we refer to the process of understanding behaviour in context as Exploring. Exploring is about discovering what people do and crucially why.
JTBD Canvas 2.0
The JTBD Canvas 2.0 is a tool to help you scope out your JTBD landscape prior to conducting field research. It frames your field of inquiry and scopes of your innovation effort.
Behavioral Science Papers, Research, & Data
Wheel of Progress (R) | JTBD | Customer Progress | Customer Centric Solutions LLC | CX Strategy and Experience Design
The Wheel of Progress® is a framework created by Eckhart Boehme and Peter Rochel leveraging jobs-to-be-done principles and methods to evaluate why customers “hire“ a given product or service to accomplish a Customer Job. It provides a canvas to be used when conducting consumer research to evaluate the journey a customer takes from first thought to use of the solution (consumption/job satisfaction). In addition, it enables one to evaluate the four forces of progress at play (push, pull, habits, anxieties) in regards to 'switching behavior'. Finally, one is able to evaluate constraints (internal, external, time-based) that impact the customer journey.
selfdeterminationtheory.org – An approach to human motivation & personality
Info, research, questionnaires/scales, info on application to specific topics
Sensemaker - map of subcultures in org
This is a map of subcultures within an organization (it's called a fitness landscape). It's built from stories told by the people in the organization. What can you do with it? Understand where the culture(s) are and request changes by saying I want “More stories like these...“ and “Fewer like those...“ Dave Snowden and The Cynefin Company (formerly Cognitive Edge) are offering impactful ways to visualize culture, and communicate direction in a manner that is customized to where each subculture is now and where their next best step is. Watch this video until 48:48 for more on the science and method (Link at 44:33) https://lnkd.in/emuAzp6E Stories collected using The Cynefin Co's Sensemaker tool.
Utilizing a Positive Deviance Approach to Reduce Girls’ Trafficking in Indonesia: Asset-based Communicative Acts That Make a Difference - Lucía Durá, Arvind Singhal, 2009
Decarbonising Existing Homes in Wales: A Participatory Behavioural Systems Mapping Approach – UCL Press
Method:Three participatory workshops were held with the independent Welsh residential decarbonisation advisory group(‘the Advisory Group’)to (1)maprelationships betweenactors, behavioursand influences onbehaviourwithin thehome retrofitsystem,(2)provide training in the Behaviour Change Wheel framework(3)use these to developpolicy recommendationsfor interventions. Recommendations were analysed usingthe COM-B (capability, opportunity, motivation) model of behaviourtoassesswhether they addressed these factors. Results:Twobehavioural systems mapswere produced,representing privately rented and owner-occupied housing tenures. The main causal pathways and feedback loops in each map are described.
COM-B + Experience Mapping: A Design Thinking Love Story | by Jen Briselli | Aug, 2021 | Bootcamp
In their maturity, the fields of experience strategy and behavior change design are moving past the casual flirtations of two complementary knowledge domains into a full fledged partnership: when we marry the design of behavioral interventions and the design of experiences, there’s a special power in combining the myriad frameworks from both domains. This becomes especially effective when the goal is not just to identify pain points in an existing experience journey or illustrate an ideal future one — but to make actionable recommendations that will help clients make the leap from actual to ideal.
mHealth Israel_Human Factors Engineering BOOTCAMP_Tressa J. Daniels_A…
Designing for Behavior Change: A Practical Field Guide - USAID
What’s next for psychology’s embattled field of social priming
If You Want to Change the World, Design Your Data to do These Four Things
Priming and User Interfaces
Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Home - B-HUB
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
Bad Behavioural Science: Failures, bias and fairy tales | EVOLVING ECONOMICS
behavioural scientists are as biased as anyone