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Brand Archetypes and why are they important?
My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
10 Emotion-Based Headlines that Work - Copyblogger
Kmart's Mother's Day Campaign Left Latino Roaring With Laughter
Deck of Brilliance
Direct Response TV: We did the research. We dial tested top infomercials with Millennials; Then did in-depth interviews to uncover the ‘WHY’. Here’s what really works.
The Empathy Delusion
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.
Conversation my arse — Asbury & Asbury
Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
Tech Blogs List: Tech journalists, guests blogs & influencers!
Bring your startup launch the boost it deserves with the proper PR. Qlearly brings you a curated database of 3850+ tech journalists, guests blogs and influencers
Seth's Blog: The two vocabularies (because there are two audiences)
These Are the Most Hilariously Unfortunate Ad Placements Ever | 22 Words
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
'Got Milk?' Creator Jeff Goodby Looks Back on the Campaign's 20th Anniversary | Adweek
Find Your Copy with Amazon Review Mining
Advertising to the herd: how understanding our true nature challenges the ways we think about advertising and market research - Mark Earls
The alcohol industry doesn’t want you to drink responsibly - Salon.com
The Anatomy of a Marketing Email that Drives Results
How To Tap Into Social Norms to Build a Strong Brand - Moz
Seth Godin: What Marketers Are Getting Wrong | Inc.com
Know Your Audience: It Matters More Than You Think
47 Mind-Blowing Psychology-Proven Facts You Should Know About Yourself - Business Insider
Neuromarketing | Where Brain Science and Marketing Meet
Commission Junction - A Global Leader in Affiliate Marketing, Online Advertising and Search Engine Marketing
Affiliate Programs - LinkShare
ReviewMe - Advertiser: Get Traffic & Buzz! - Bloggers: Earn cash blogging!
LinkAdage - Buy Links | Sell Links | Text Links
teliad - The marketplace for text links
Vintage Ad Browser
Vintage Ad Browser
Black Label Ads: The Internet's Adult Ad Marketplace
CBNews : Actualité des médias, des marques, de la communication, du business, de la publicité, multimédia, relations presse, presse professionnelle
Big Brands & Facebook: Demographics, Case Studies & Best Practices » SlideShare
PhotoshopDisasters
brandchannel.com | brandjunkie | brandjunkie survey | brandjunkie results | branding and marketing online magazine | brands | brand | branding news
Logo Design Trends 2007
Critical Thinking
ThirdWay Advertising Blog » Adidas
Pronet Advertising — Personal experiences in successful social media marketing
Who Do You Love? - Brand - Authenticity
Brand Autopsy
Will It Blend? | Presented By Blendtec
Advertising, Marketing and PR Blog Search Tool
a Google-based custom search engine that searches only blogs related to advertising, marketing and PR
The Million Dollar Homepage - Own a piece of internet history!
Selling Sympathy
how a business major helped panhandlers market their requests
Channels To Target An Audience
A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)
Commercial Alert — Protecting communities from commercialism
Creativity techniques and creative tools for problem solving
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.