Time/Difference/Relationships vs Head/Heart/Hands (Logical/Metaphor/Literal)

https://twitter.com/juliayorks/status/1588182939933605888?s=20&t=m8xmsJ8zgWPAAb-FpU2L3w For YEARS, I used the Save the Cat beat sheet template when writing my features. But, I'm currently working with a director who thinks about story using the 8 sequence method, and I liked that too! So, I created a new template that marries both... and then some.

If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:

Welcome to the Entertainment Industry’s Guide to Mental Health Storytelling Developed by a groundbreaking coalition of mental health experts and entertainment industry leaders.

One of the most effective approaches I have learned is called SCIPAB, a technique developed by Steve Mandel and now spread by the company he founded, Mandel Communications. I was lucky enough to be trained in SCIPAB by Mandel Communications as part of a more general “presentation skills“ training. I don’t want to steal their thunder (or their business!), but I do want to share some of the insights that I carry with me and use regularly. SCIPAB is an acronym, which stands for the phases of a story: Situation Complication Implication Proposal1 Action Benefit

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.