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In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich
Method: 4 Things Video Games Teach Us About Motivating People | Co.Design
[http://www.fastcodesign.com/1662460/method-4-things-video-games-teach-us-about-motivating-people] - - public:weinreich
The Ben Franklin School of Persuasion
[http://www.jonathanfields.com/blog/ben-franklin-persuasion/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+JonathanFields+%28Jonathan+Fields+%7C+Awake+At+The+Wheel%29] - - public:weinreich
MINDSPACE: Influencing behaviour through public policy - Institute for Government
[http://www.instituteforgovernment.org.uk/content/133/mindspace-influencing-behaviour-through-public-policy] - - public:weinreich
Switch: Don't Solve Problems--Copy Success | Fast Company
[http://www.fastcompany.com/magazine/142/switch-how-to-change-things-when-change-is-hard.html?page=0%2C0] - - public:weinreich
The power of positive deviants - The Boston Globe
[http://www.boston.com/bostonglobe/ideas/articles/2009/11/29/the_power_of_positive_deviants/?page=full] - - public:weinreich
Franke James ยป The Real Poop on Social Change
Discovering the Activation Point
[http://www.activationpoint.org/] - - public:weinreich
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Seth's Blog: Bite sized
[http://sethgodin.typepad.com/seths_blog/2006/03/bite_sized.html] - - public:weinreich
Seth Godin on why some issues get people to take action and others don't