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SocArXiv Papers | A systematic review of conservation efforts using non-monetary, non-regulatory incentives to promote voluntary behaviour change
Behaviour Change for Conservation Online Course • Change | Change Wildlife Consumer Behaviour
Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Looking EAST at the #UpcycleRevolution | Contagious Truth
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
Can Mad Men’s Don Draper save the planet? - The Ecologist
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.