POV GP Seminar-Using Social Media to Change Norms and Behaviors at Scale - Nov 12, 2020 PART 1
To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ - The New York Times
Getting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH
3 Reasons Why You Should Be Using Influencers to Change Behavior
Do Disasters Affect Adherence to Social Norms? | Max Winkler
Neurodiverse TV - Wunderman Thompson Intelligence
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
Should We Use Entertainment Media to Shape Norms and Behaviors at Scale? | The Entertainment-Education Network
Tipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network
Compare countries - Hofstede Insights
Coronavirus Rituals - Explaining the Emergence of Coronavirus Rituals
Mapping the Social-Norms Literature: An Overview of Reviews | Health Social and Behaviour Change Network
Diagnosing Norms - Cristina Bicchieri
Book Chapter from “Norms in the Wild“
Penn Social Norms Group Research and Resources | Philosophy, Politics and Economics | University of Pennsylvania
We can harness peer pressure to uphold social values | Open Future | The Economist
THE BEHAVIOURAL DRIVERS MODEL.pdf
A CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING Corrected URL: https://www.unicef.org/mena/reports/behavioural-drivers-model
Social Influence Scale for Technology Design and Transformation | SpringerLink
a measurement instrument for evaluating susceptibility to seven social influence principles, namely social learning, social comparison, social norms, social facilitation, social cooperation, social competition, and social recognition
Social Norms Exploration Tool - Institute for Reproductive Health
IRH, with support from the USAID-funded Passages project and members from the Bill & Melinda Gates Foundation-funded Learning Collaborative to Advance Normative Change, developed the Social Norms Exploration Tool (SNET), a participatory guide and set of tools to translate theory into practical guidance to inform a social norms exploration. Download the Social Norms Exploration Tool Step-by-step guidance, exercises, and templates in the toolkit can help program implementers: Understand social norms theory and concepts Prepare staff to identify and investigate social norms Engage community members using participatory learning exercises to 1) identify Reference Groups, and 2) explore social norms influencing behaviors of interest Analyze information with project team and communities Use findings to inform the design of norms-shifting activities and develop norms-focused evaluation tools
Rethinking Polarization | National Affairs
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Public Lands Hate You Instagram account to release blacklist of influencers
Wikimedia Fundraising/2018-19 Report - Meta
Addressing the Social Proof Question The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves. One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating: “... fewer than 1% of readers give.” and/or “... 99% of readers don’t give.” The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.
Campaign To Call Out Sexism And Disrespect A Winner - B&T
interactive videos give viewer a chance to take action
ANI on Twitter: “Shivamogga: A farmer painted his dog to make it look like a tiger at Nallur village,Thirthahalli. Farmer's daughter says,'It was my father's idea to scare monkeys away. Earlier, monkeys used to destroy all our crops. Everyone in our villa
positive deviance in action
Nutrients | Free Full-Text | Served Portion Sizes Affect Later Food Intake Through Social Consumption Norms
Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.
When More Is Not Better: Three Common Mistakes in Health Messaging Interventions | Journal of Health Politics, Policy and Law | Duke University Press
How veganism became mainstream | The Spectator
Government and environmentalists need to understand this. To achieve change, you needn’t legislate so everyone adopts new behaviours simultaneously: you simply need to ensure every desirable new behaviour (veganism, installing solar panels, not flying when you can travel by train) reaches that level where it no longer looks weird. If just 10 per cent of attendees refuse to fly to a meeting, it becomes essential to offer videoconferencing, at which point a further 10 per cent will opt to attend the meeting remotely. If 10 per cent start taking trains to Frankfurt, it will pay to launch a European sleeper train service, at which point another 10 per cent will take the train. Once someone on your street has solar panels, you’ll feel happier installing your own. The biggest single influence on whether people drink Guinness in a pub is whether there is already someone in the pub drinking Guinness. A lot of socially beneficial behaviours work the same way. It’s not that we don’t want to do them — we do. We just don’t want to be the weirdo who does it first.
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Electric cars to get green number plates under government plan | Environment | The Guardian
“The number of clean vehicles on our roads is increasing but we don’t notice, as it’s difficult to tell clean vehicles apart from more polluting ones. Green number plates make these vehicles, and our decision to drive in a more environmentally friendly way, more visible on roads. “We think making the changing social norm noticeable will help encourage more of us to swap our cars for cleaner options.”
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
effectiveness of repeating a social norm feedback intervention to high prescribers of antibiotics in general practice: a national regression discontinuity design | Journal of Antimicrobial Chemotherapy | Oxford Academic
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not in
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not involve being outside in the sun where you begin to feel better, there was no music or drumming to get your blood flowing again, there was no sense that everyone had taken the day off so that the entire community could come together to try to lift you up and bring you back to joy, there was no acknowledgement of the depression as something invasive and external that could actually be cast out again. Instead they would take people one at a time into these dingy little rooms and have them sit around for an hour or so and talk about bad things that had happened to them. We had to ask them to leave.” ~A Rwandan talking to a western writer, Andrew Solomon, about his experience with western mental health and depression.
Social Network Assessments and Interventions for Health Behavior Change: A Critical Review
Social networks provide a powerful approach for health behavior change. This article documents how social network interventions have been successfully utilized for a range of health behaviors including HIV risk practices, smoking, exercise, dieting, family planning, bullying, and mental health. We review the literature that suggests relationship between health behaviors and social network attributes demonstrate a high degree of specificity. The article then examines hypothesized social influence mechanisms including social norms, modeling, and social rewards and the factors of social identity and social rewards that can be employed to sustain social network interventions. Areas of future research avenues are highlighted, including the need to examine and analytically adjust for contamination and social diffusion, social influence versus differential affiliation, and network change. Use and integration of mhealth and face-to-face networks for promoting health behavior change are also critical research areas.
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Increasing immunization compliance among schools and day care centers: Evidence from a randomized controlled trial | Journal of Behavioral Public Administration
The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.
When a Nudge Backfires: Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior
Smarter norms for smart meters? Driving adoption is a challenge, but behavioural science may have a fresh idea... | LinkedIn
Everybody Wants to Belong: A Practical Guide to Tackling and Leveraging Social Norms in Behavior Change Programming | The Communication Initiative Network
Conformity: The Power of Social Influences — Cass Sunstein (review)
Especially striking was something that I was not surprised by but had never heard explained before: the idea that groups conform, but always in a specific direction. They always become more extreme. They never move towards the middle. Sunstein addresses the phenomenon by describing relevant research. He writes: The effect of group deliberation was to shift individual opinions toward extremism. Group “verdicts” on climate change, affirmative action, and same-sex unions were more extreme than the predeliberation average of group members. In addition, the anonymous views of individual members became more extreme, after deliberation, than were their anonymous views before they started to talk. We see this phenomenon everywhere, especially social media, but the simple principle of conformity by itself doesn’t explain it. If a group conforms over time, shouldn’t their new views converge on the original group mean? Wouldn’t people’s views be just as likely to become more moderate than more extreme? The answer, of course, is no. Why? Because someone with more extreme views is usually more outspoken or passionate about those views, and that looks to most people like confidence. And we tend to conform to the views of those who seem more confident. Maybe Facebook isn’t the best place to form our political opinions.
How Change Happens, with Cass Sunstein | Carnegie Council for Ethics in International Affairs
"My little pitch is that a social movement worth celebrating doesn't only un-falsify people's preferences and unleash them to say what they actually think. It also casts a fresh light on the past. It doesn't just elicit preexisting judgement, it produces new ones."
Social Norms for Social Good: 3 Insights to Apply - ideas42
Opinion | People Can Savage Social Norms, but Also Revive Them - Cass Sunstein
Inspired to Lend a Hand? Attempts to Elicit Prosocial Behavior Through Goal Contagion | Psychology
Overall, our research showed that the cognitive mechanisms of goal contagion might not be sufficient to elicit prosocial behavior in a person observing every day helping. Even though observers inferred the prosocial goal, they did not act on it when given the opportunity. For now, it remains unclear whether goal contagion is limited to specific kinds of goals—not including a prosocial goal—or whether other factors hindered the effect in our studies.
A Fresh Approach to Understanding Sexual Assault: A Conversation with Betsy Levy Paluck - Behavioral Scientist
The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.