A Fresh Approach to Understanding Sexual Assault: A Conversation with Betsy Levy Paluck - Behavioral Scientist
The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.
How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
A 61-million-person experiment in social influence and political mobilization | Nature
Social Norms | VetoViolence
Social Norms, Social Change I - University of Pennsylvania, Unicef | Coursera
The Surprising Genius Of The "I Voted" Sticker | Co.Design | business + design
We don't go to casinos to win or lose, but to break even together - LA Times
Even Psychologists Respond To Meaningless Rewards | FiveThirtyEight
Adolescent drinking, social identity, and parenting for safety: Perspectives from Australian adolescents and parents
Social Proof: Are You Doing It Wrong? - Neuromarketing
HMRC asks tax avoiders to promise to be good - FT.com
A Little Appreciation Goes A Long Way; Why Gratitude Is The Gift That Keeps On Giving - Forbes
» Social trust is one of the most important measures that most people have never heard of – and it’s moving | The Behavioural Insights Team
Levels of social trust, averaged across a country, predict national economic growth as powerfully as financial and physical capital, and more powerfully than skill levels – over which every government in the world worries about incessantly. It is also associated with many other non-economic outcomes, such as life satisfaction (positively) and suicide (negatively).
To normalise or not to normalise? | iMPOWER
Eight radical solutions to the problem of dog mess - BBC News
Seven types of social influence
Social Influence About Risk Differs for Teens and Adults | Psychology Today
Behavior Change: What can we learn from other industries? – EXAMPLES | Ted Eytan, MD
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
Herd - the hidden truth about who we are
Putting Peer Pressure to Good Use (pdf)
In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.
How We Decide To Join Social Groups - The Online Community Guide
People around you control your mind: The latest evidence - The Washington Post
Successful public service design must focus on human behaviour | Public Leaders Network | The Guardian
"Perhaps the most powerful influence on human behaviour is other people."
Advertising to the herd: how understanding our true nature challenges the ways we think about advertising and market research - Mark Earls
The Social Psychology Of The Naked Selfie | TechCrunch
How To Tap Into Social Norms to Build a Strong Brand - Moz
Peer Pressure Can Be a Lifesaver - NYTimes.com
Facebook posts are 'contagious,' researchers find
ASH Organization Does a Tinder Experiment to Show That Smoking is Unattractive - Interactive (video) - Creativity Online
Teens Influenced By Images Of Smoking On Social Media 09/03/2013
Study: Reality TV Warps Viewers’ Perception of Actual Reality
The Paralympics - what did it change?
How behavioral science can lower your energy bill | Video on TED.com
What’s social media got to do with mental health stigma? |
Twitter may influence the spread of disease - health - 17 October 2011 - New Scientist
Building the case for working with cultural values « The Campaign Company’s Blog
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt.
Antitexting campaign is getting the star treatment - The Boston Globe
Americans have an unrealistic perception of their health and are particularly unaware of their weight problems
How Social Pressure Can Drive Eco-Consciousness — Plenty Magazine
Social marketing: How do you sell respect to roadhogs?
social proof - How to Change the World Using Social Media | Copyblogger
Shaping Pro-Environment Behaviors
Slight changes in the way you word a message can make a big difference in its effectiveness
SOCIAL MARKETING HANDBOOK (pdf)
how to create a social norms campaign from State University of New York at New Paltz
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs