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To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
[https://behavioralscientist.org/dan-heath-iceland-drinking-to-solve-problems-before-they-happen-you-need-to-unite-the-right-people-upstream/] - - public:weinreich
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
Immortal Fans - YouTube
[https://www.youtube.com/watch?v=-8GFcAlWhBM] - - public:weinreich
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR
[http://www.npr.org/blogs/thesalt/2014/08/25/341963166/grocers-lead-kids-to-produce-aisle-with-junk-food-style-marketing?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20140825] - - public:weinreich