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2020-06-01 - The UX Research You’ll Need to Confidently Choose Your UX Metrics
Designing Emotional UI - UX Planet
Pyramid of Users' Needs - Aarron Walter, the author of Designing for Emotion, used a Maslow’s hierarchy of needs to create the pyramid of user needs. At the bottom of this pyramid, you can see the baseline characteristic of any product — functionality (does this product work?). Next comes reliability (is this product reliable?), usability (is this product easy to use?), and, finally, pleasurability (does this product makes us feel good when we use it?). Pleasurable products connect with users on an emotional level, and this feature makes them want to use it more and more.
The GV research sprint: a 4-day process for answering important startup questions
The Remote Design Sprint Guide — The Design Sprint
mHealth Israel_Human Factors Engineering BOOTCAMP_Tressa J. Daniels_A…
Chapter 32. Providing Encouragement and Education | Section 5. Reframing the Issue | Main Section | Community Tool Box
Hope Soap - cleaning the way to a bright future for kids in Blikkiesdorp - YouTube
soap with a toy inside to motivate hand washing for kids
Inside Google's Efforts to Engineer Its Food for Healthiness | OneZero
Usability Testing 101
Marrying Empathy and Science to Spread Impact
After Uber arrives, heavy drinking increases - Daily chart
Ride-hailing apps have allowed more binging—and increased demand for bartenders
Commitment Devices - Using Initiatives to Change Behavior
Toilets In Rohingya Refugee Camps Have An Innovation That Helps Pregnant Women : Goats and Soda : NPR
Ogilvy on Twitter: “Getting kids to wash their hands is hard, especially in places where adults too overlook hand hygiene. This behavior changing idea turned hand washing into an everyday habit & won the Creative Effectiveness Grand Prix at #CannesLions #
soap-infused sticks of chalk
How SuperTowel can ensure ‘Clean Hands for All’ | The Global Public-Private Partnership for Handwashing
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
The climate mitigation gap: education and government recommendations miss the most effective individual actions - IOPscience
The phone case models use to subvert Instagram - The Verge
How To Sell A Behavior When The Competition Is Steep
Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
California Roll Rule: The Familiar Done Differently | NirandFar
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
A Language of Design for Healthcare Part 2: Design to Save a Life
Voting with Cigarette Butts - Jerusalem
I Took on My Village Elders to End FGM
Convinced Masai elders to do away with cutting but to keep the rest of the coming of age ceremony
Conversation my arse — Asbury & Asbury
Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
The fight over using synthetic rhino horns to stop poaching
Pattern Recognition In Action | Piers Fawkes | Pulse | LinkedIn
When and How to Create Customer Journey Maps
100 Objects That Shaped Public Health | Global Health NOW
The Role of Metaphor in Design – Medium
Help at hand for people watching their weight - The University of Sydney
Gamification of physical activity: Beat the Street and Pokémon Go | Nesta
Gamification offers advantages over other types of physical activity campaigns due to its ability to bypass the perceived barriers to becoming active. Gamified design can deliver health through stealth by encouraging people to play a fun, free game rather than take part in a fitness scheme.
Solving All the Wrong Problems - NYTimes.com
Should Some Californians Lose Their 'License to Drink'? | RAND
Redefining the problem can help to redefine the solution.