But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.

We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.

Webshop with user friendly features and custom features made in woocommerce or php laravel framework

webbureau that makes landing pages and webshop in wordpress and woocommerce.

Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it

dopamine, cortisol, oxytocin, serotonin

neurochemicals of emotions - esp oxytocin

Web Design Surrey - Internet Marketing, SEO Surrey

Sussex Websites specialise in offering Web Design, Internet Marketing and Graphics Design services to local businesses.

Web Design, Internet Marketing and Graphic Design - Horsham, Brighton West / East Sussex, UK

Sussex Websites Web Design Horsham, West Sussex, UK, SEO / Internet Marketing and Graphic Design

Internet Marketing / SEO Surrey London (Aldershot, Hampshire, UK) | Which Web Design Company