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Homer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause
The Habit Change Cheatsheet: 29 Ways to Successfully Ingrain a Behavior
[http://zenhabits.net/2009/09/the-habit-change-cheatsheet-29-ways-to-successfully-ingrain-a-behavior/] - - public:weinreich
The Design with Intent Toolkit v.0.9
[http://architectures.danlockton.co.uk/2009/04/06/the-design-with-intent-toolkit/] - - public:weinreich
Social Marketing Lite (pdf)
[http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED455167] - - public:weinreich
Compilation of Bill Smith of AED's writing on social marketing