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Saudi Census Ad
[https://twitter.com/QiddiyaGP/status/1531285608622071810] - - public:weinreich
The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.
Campaign To Call Out Sexism And Disrespect A Winner - B&T
[https://www.bandt.com.au/campaign-call-sexism-disrespect-winner/] - - public:weinreich
interactive videos give viewer a chance to take action
The Redirect Method Blueprint
[https://redirectmethod.org/blueprint/] - - public:weinreich
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.