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Chapter 32. Providing Encouragement and Education | Section 5. Reframing the Issue | Main Section | Community Tool Box
[https://ctb.ku.edu/en/table-of-contents/advocacy/encouragement-education/reframe-the-debate/main#:~:text=Framing%20is%20a%20way%20of,and%20beliefs%20of%20your%20audience.] - - public:weinreich
Immortal Fans - YouTube
[https://www.youtube.com/watch?v=-8GFcAlWhBM] - - public:weinreich
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
The Role of Metaphor in Design – Medium
[https://medium.com/@joyclee/the-role-of-metaphor-in-design-cd6d8f04daab#.f23c9lchs] - - public:weinreich
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek
[http://www.adweek.com/adfreak/nivea-created-doll-gets-sunburned-teach-kids-about-importance-sunscreen-165162] - - public:weinreich
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)
[http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf] - - public:weinreich