Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
Why Your Nonprofit Needs to Create a Brand Book | Classy
Learn how a brand book helps your nonprofit promote a positive brand identity and maintain consistency across marketing channels and platforms.