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Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
[http://journals.lww.com/jaids/Fulltext/2014/08151/Effectiveness_of_Mass_Media_Interventions_for_HIV.13.aspx] - - public:weinreich
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials
Proving the impact of media on behaviour change | Health Communication
[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - - public:weinreich
AdNews: Dumb and Dumber (Ways to Die)
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Use of mass media campaigns to change health behaviour : The Lancet
[http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(10)60809-4/fulltext#article_upsell] - - public:weinreich