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My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
Social Media Strategy: How to Use Social Proof in Marketing : Social Media Examiner
Conversation my arse — Asbury & Asbury
Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
How to Stop Wasting Time on the Wrong Content
Minimum Viable content
Great Marketing Is About Understanding People, Not Tools | MackCollier.com
[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground
New Clues
These 7 Social Media Psychology Lessons Will Make Your Marketing Smarter
How to Use Behavioral Triggers to Spur Social Media Actions | Social Media Examiner
Everything You Need to Know About Visual Content
Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting
Semantic confusion surrounding modern marketing « Public Sector Marketing 2.0 – Mike Kujawski's blog on strategic marketing & social media engagment
Social Media is not a Strategy « Connection Agent
Why social media needs to learn the marketing basics | Econsultancy
Marketing and How Social Software Aligns
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