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Saudi Census Ad
[https://twitter.com/QiddiyaGP/status/1531285608622071810] - - public:weinreich
The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.
Incentives and Values: Using values based segmentation to target the right incentives to the right people (pdf)
[http://www.thecampaigncompany.co.uk/images/stories/Health_Incentives_-_Response_to_NICE.pdf] - - public:weinreich