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Full article: An analysis of social marketing practice: Factors associated with success
Driving Behavior Change Through Communications - Arcus Foundation
[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.