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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
[http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/] - - public:weinreich
Making Twitter Success Measurable : MarketingProfs Articles
[http://www.marketingprofs.com/9/making-twitter-success-measurable-gerber.asp?adref=tweetmeme] - - public:weinreich
The Guide to Community Preventive Services
CPSA (Cost Per Social Action): The New Pricing Model for Social Media?
[http://www.marketersstudio.com/2009/08/cpsa-cost-per-social-action-the-new-pricing-model-for-social-media.html] - - public:weinreich
Is It Worth It? An ROI Calculator for Social Network Campaigns - frogloop Home~Care2's blog for nonprofits - frogloop
[http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html] - - public:weinreich
The ‘Most Significant Change’ (MSC) Technique: A Guide to Its Use
Measurementcamp: Tools For Measurement
Measuring the value of conversations in social media engagement
[http://dinamehta.com/blog/2008/11/10/measuring-the-value-of-conversations-in-social-media-engagement/#comment-855] - - public:weinreich
Health Communication Campaigns: The 5% Solution
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/health-communication-campaigns-the-5-solution.html] - - public:weinreich
Post on average effect size of health comm campaigns from On Social Marketing and Social Change
Measuring social media value–it IS possible « What Matters Online
[http://whatmattersonline.wordpress.com/2008/09/09/measuring-social-media-marketing-for-web-sites-time-to-try/] - - public:weinreich
Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)
[http://www.mikekujawski.ca/2008/03/17/simple-lesson-in-website-roi/] - - public:weinreich
Public Sector Marketing 2.0
The Top 10 Most Underappreciated Metrics To Track in 2008
[http://rohitbhargava.typepad.com/weblog/2007/12/the-top-10-mo-1.html#comments] - - public:weinreich
Who Measures Change?
[http://www.communicationforsocialchange.org/publications-resources.php?id=283] - - public:weinreich
An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium
Influential Interactive Marketing: Getting Global Insight on Trends from Search
[http://rohitbhargava.typepad.com/weblog/2006/05/getting_global_.html] - - public:weinreich
Using Google Trends to identify patterns in the conversation about your product
Measuring the Difference
[http://nnlm.gov/evaluation/guide/] - - public:weinreich
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
Tools for research and evaluation
RWJF - Research - Tools & Resources
[http://www.rwjf.org/research/toolsresources.jhtml] - - public:weinreich
"Guide to Evaluation Primers" and "Planning and Using Survey Research Projects" from Robert Wood Johnson Foundation