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Is the D.A.R.E. Program Good for America's Kids (K-12)?
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs
Demographic Market Research/Social Marketing in Prevention (pdf)
[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - - public:weinreich
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.