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This Is How To Change Someone’s Mind: 6 Secrets From Research - Barking Up The Wrong Tree
[https://www.bakadesuyo.com/2019/12/change-someones-mind/] - - public:weinreich
Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
How to Develop a Communication Strategy | The Compass for SBC
[https://www.thecompassforsbc.org/how-to-guides/how-develop-communication-strategy] - - public:weinreich
HealthCommWorks
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
[http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - - public:weinreich