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Whitepaper: Pitching to Bloggers - best practices (pdf)
[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - - public:weinreich
Media Advocacy Workbook (pdf)
[http://www.thcu.ca/infoandresources/publications/ma%20workbook%20v104.pdf] - - public:weinreich
From the Health Communication Unit, University of Toronto