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Why Facts Don’t Change Our Minds | The New Yorker
[https://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds] - - public:weinreich
Mercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.
Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
[https://ssir.org/articles/entry/lessons_for_social_change_communications_strategy_from_the_us_marriage_equality_and_antismoking_campaigns] - - public:weinreich
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.