Free Behavior Design, Innovation and Change Tools These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with. We are always adding more frameworks or iterating the current ones based on the feedback.

BC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.