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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - - public:weinreich
Decades of public messages about recycling in the US have crowded out more sustainable ways to manage waste
[https://theconversation.com/decades-of-public-messages-about-recycling-in-the-us-have-crowded-out-more-sustainable-ways-to-manage-waste-208924?mc_cid=1d81d48831&mc_eid=e03d1c3a8e] - - public:weinreich
Our results show that a decadeslong effort to educate the U.S. public about recycling has succeeded in some ways but failed in others. These efforts have made recycling an option that consumers see as important – but to the detriment of more sustainable options. And it has not made people more effective recyclers.
Stop Telling Kids They’ll Die From Climate Change | WIRED UK
Corporate Responsibility | DataCenter
[http://www.datacenter.org/research-tools/web-resources/corporate-responsibility/] - - public:Yabalicious