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Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
How conservation initiatives go to scale | Nature Sustainability
[https://www.nature.com/articles/s41893-019-0384-1.epdf?author_access_token=njVqmygd_g1KxYf4M0-RJ9RgN0jAjWel9jnR3ZoTv0MWluUZTk_2KWmnE5f8I6FGgR--ouuiEbShcohwnP_gPhSbx8yZouSMRv-IVTBRPLHgZUoAkSSJ7pXQ68Hb0uqRZGu3jAgq3gxVEx8zvKzBRA%3D%3D] - - public:weinreich
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt.
[http://online.wsj.com/article/SB10001424052748704575304575296243891721972.html] - - public:weinreich