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Influencers- Friend or Stranger? | Laurel Papworth | @SilkCharm
[http://laurelpapworth.com/digg-list-of-influencers-friend-or-stranger-social-media/] - - public:weinreich
12 Ways To Woo Your Fans
Eight Steps to Building a Fan Base
[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - - public:weinreich
Tapping The Entire Online Peer Influence Pyramid | Forrester Blogs
[http://blogs.forrester.com/interactive_marketing/2010/02/my-first-forrester-report-tapping-the-entire-online-peer-influence-pyramid.html] - - public:weinreich
Behavioral Evangelists
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/06/behavioral-evan.html] - - public:weinreich
Craig Lefebvre applies Mack Collier's brand evangelist framework to social marketing.
Word of Mouth Basic Training -- Word of Mouth Marketing Association
[http://www.womma.org/wombat/agenda.htm] - - public:weinreich
presentations from the WOMMA Basic Training conference
The Art of Evangelism
[http://blog.guykawasaki.com/2006/01/the_art_of_evan.html] - - public:weinreich
Principles of product evangelism from Guy Kawasaki that apply just as well to social marketing products