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To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
[https://behavioralscientist.org/dan-heath-iceland-drinking-to-solve-problems-before-they-happen-you-need-to-unite-the-right-people-upstream/] - - public:weinreich
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs