Diary Studies: Understanding Long-Term User Behavior and Experiences
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resources on diary studies
Working within resource constraints: a qualitative segmentation study: Journal of Strategic Marketing: Vol 0, No 0
Qualitative Research for Social Marketing: One Organization’s Journey to Improved Consumer Insight
In this paper, we describe how PSI's qualitative research program developed from 2003 to 2013, and how using an interpretive approach and more appropriate data collection methods improved our consumer insight and marketing planning process.
Writing Publishable Mixed Research Articles: Guidelines for Emerging Scholars in the Health Sciences and Beyond
Hello, and Thanks for All the Fish: Tips for effective research recruiting
Why and how to use video in research :: Social Change
Back to Reality: The Challenges and Joys of Conducting User Research in VR — UIE’s All You Can Learn Library
Cognitive Mapping in User Research
Unconventional Techniques for Better Insights from Satisfaction Surveys
A Fundamental Mind Shift For Usability Testing - Jared M. Spool - Medium
This idea, that five to eight users will reveal 85% of all usability problems, is an old myth. It’s not true. It’s never been true.
How to use Screening Questions to Select the Right Participants for User Research
Social and Behavior Change Monitoring Guidance | Breakthrough ACTION and RESEARCH
Breakthrough ACTION has distilled guidance on social and behavior change (SBC) monitoring methods into a collection of technical notes. Each note provides an overview of a monitoring method that may be used for SBC programs along with a description of when to use the method and its strengths and weaknesses.
Doing ethical research with vulnerable users – Bernard Tyers
5 principles for more accurate user testing – Mentally Friendly – Medium
Moderating Online vs. In-Person Focus Groups: What's the Difference? | Research Rockstar LLC
Using Story Completion Methods in Qualitative Research: Qualitative Research in Psychology: Vol 16, No 1
How to Respond to Skepticism of Testing Small Groups of Users
Find your ideal customers with 3 magic interview questions - Part 2 of 3 (2019) - YouTube
20 5-minute Speed interviews with super fans - Amy Jo Kim 1. Day in the life - walk me through the parts of your day with relevant activities 2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now? 3. What could be better? What would you change?
Breakups, Space Travel, And Design Research – Dropbox Design – Medium
At Dropbox, we’ve found that metaphors are a powerful tool to help people explore and share their experiences in more creative and meaningful ways. We use metaphors in research so people can talk about their experiences through a different lens. We can do this simply by inviting people to make a comparison through a single question. Or we can facilitate entire interviews by using tools to symbolize and explore meaning together.
When to Use Which User-Experience Research Methods
User Research: is more the merrier? – UX Collective
Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?
Are Virtual Focus Groups Worth It? | Doug Rupert | Pulse | LinkedIn
Pattern Recognition In Action | Piers Fawkes | Pulse | LinkedIn
When and How to Create Customer Journey Maps
"Qualitative Research for Social Marketing: One Organization’s Journey " by Kim Longfield, Reid Moorsmith et al.
To Get More Out of Social Media, Think Like an Anthropologist
Design user research explained for everyone with animated gifs
How to build an experience map — Medium
The Facebook-Loving Farmers of Myanmar - The Atlantic
Using Storytelling for Market Research
Minimum Viable Ethnography — Research Things — Medium
Concept Testing: The Most Important Step for Social Marketing Research - On Social Marketing and Social Change
7 Essential Projective Techniques in Marketing Research
Window of Opportunity Qualitative Research Field Staff Toolkit (pdf)
How to Conduct Qualitative Formative Research | The Health COMpass
How to Conduct a Pretest | The Health COMpass
How To Use The Cartesian Questions, Plus *New* Tool! - The Launchpad - The Coaching Tools Company Blog
Service Design Toolkit – Downloads
How to do Customer Interviews
Doing “Pocket Research” to Learn About Your Users’ Lives — UX Immersion Mobile 2015 — April 13–15, 2015 — Salt Lake City, UT
Anthropology and Ebola Communication | Ebola Communication Network
Interviewing Users - Steve Portigal
Resources, templates (eg, screener, interview guide, debriefing worksheets), videos/interviews, excepts from book
Twitter Content Analysis Framework: Classification and Coding
Stanford d.School Design Thinking Learning Experiences
Market Research Interviewing Techniques: Asking Why - YouTube
Conducting a Focus Group - YouTube
5 min tutorial video that gives you an example of good and bad Focus Group