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[https://breakingmuscle.com/fitness/twisted-carrots-and-dynamite-beets-how-words-change-perceptions] - - public:weinreich
branding, health_communication, nutrition, social_marketing - 4 | id:438370 -

They found that the indulgent label resulted in the highest consumption. It was chosen 25% more than the basic label, 35% more than with h healthy positive label, and 41% more than the health restrictive label. Veggie consumption increased significantly as well—16% more than the basic label, 23% more than the healthy positive label, and 33% more than the healthy restrictive label.

[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
behavior_change, health_communication, marketing, nutrition, social_marketing - 5 | id:281079 -

We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.

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