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As Funding for Anti-Tobacco Ads Fell, So Did Quitting Rate | News - Advertising Age
[http://adage.com/article/news/funding-anti-tobacco-ads-fell-quitting-rate/232111/] - - public:weinreich
Propagation Planning: The Awareness Fallacy [Presentation]
[http://griffinfarley.typepad.com/propagation/2010/09/the-awareness-fallacy-presentation.html] - - public:weinreich