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IgniteBlog: Web is the prime venue for reaching health mega-influencers
[http://ignitehealth.blogspot.com/2006/07/web-is-prime-venue-for-reaching-health.html] - - public:weinreich
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
Nearly 90% of Internet Users Share Content via Email
[http://www.tmcnet.com/usubmit/2006/01/25/1313318.htm] - - public:weinreich
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
[https://www.dovenight.com/Main.asp?sBanner=none&sPage=none] - - public:weinreich
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.