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[https://www.userinterviews.com/blog/thinking-styles-research-indi-young] - - public:weinreich
design, marketing, research, strategy, target_audience - 5 | id:1489288 -

But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.

[https://www.marketingweek.com/ritson-marketers-creativity/] - - public:weinreich
creativity, inspiration, marketing, strategy - 4 | id:1461459 -

“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“

[https://hbr.org/2016/09/the-elements-of-value?utm_medium=social&utm_campaign=hbr&utm_source=twitter&tpcc=orgsocial_edit] - - public:weinreich
branding, design, inspiration, marketing, product, theory - 6 | id:1266389 -

We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.

[https://wowvisible.com/local-seo-services/] - - public:Melvin123
Marketing, Off-Site Optimization - 2 | id:959233 -

Finding an agency that offers affordable local SEO services is essential when it comes to online marketing. Most consumers will conduct some research online before making a purchase. This means that a business needs to be familiar with the brand they promote to attract customers. As a result, the right SEO agency is critical for maximizing a business's presence in the local market. Aside from providing quality SEO services, affordable local SEO agencies also offer other valuable tools.

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