Yet Another Bookmarks Service



[https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf] - - public:weinreich
advertising, ethics, marketing, target_audience - 4 | id:266000 -

To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.

[https://peoplescience.maritz.com/Articles/2019/Its-Time-For-Consumer-Romance] - - public:weinreich
marketing, theory - 2 | id:265977 -

If marketers were all playing a fantasy nerd version of rock-paper-scissors, then “heart” would almost always beat “head.”

[https://www.teamglide.com/job/search?q=marketing&location=All&city=0&country=230] - - public:adamsellman
America, apply, Customer Service, employment, find jobs, hire, job openings, job search, jobs, marketers, marketing, opportunities, pre-employment testing, recruitment, sales, teamglide, US, USA - 18 | id:265951 -

If you are looking for job opportunities in marketing, customer service or sales, find a variety of those jobs on Teamglide. Jobs have been posted to multiple cities in the US.

[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
behavior_change, design, health_communication, marketing, social_norms - 5 | id:255764 -

Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it

[http://straight2voicemail.com.au] - - public:voicemail
direct, marketing, sms, system, voicemail - 5 | id:241646 -

Straight2voicemail is a technology, which unlike other products, allows you to automatically leave a voice message in your customer’s voicemail inbox, this gives the appearance that you tried to call them personally.

[http://knowledge.wharton.upenn.edu/article/five-marketing-lessons-from-the-payless-shoe-store-prank/?platform=hootsuite] - - public:weinreich
branding, marketing - 2 | id:229156 -

The prank says something very powerful about consumer behavior: When it comes to quality, perception is reality. The shoppers believed they were purchasing luxury footwear because they were fed an array of social and environmental cues, not because of the shoes themselves.

[http://asburyandasbury.com/blog/2016/11/8/conversation-my-arse] - - public:weinreich
advertising, branding, marketing, product, social_media - 5 | id:229099 -

Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.

[https://www.heepsy.com/] - - public:xxx
influencer, marketing, search, tools - 4 | id:83156 -

Find influencers in seconds. Instant access to 3M+ Instagram influencers by location and category. Subscriptions start at $29.

[https://www.facebook.com/ae.php?i=AAAAAQAQdsRUYWlHIrQm0tqXR2l41QAAAtKlEKRQ1w9iua2MOaSKaGgBKvWvAYWL_iu5z6tAs7CSjE_hOyeQRa9R4Dfrls-ufohg4xBlKz-HkL3v_KsFc3E-STxvtG2Qpds57IEInvhMSz1xVlDjyOWYjOpHOD38ZA9y4Au3LUXeICXii45EUtidz_8FyJn8KO9VsQo6ZVuNkXJRiXZGCTbO84z-N] - - public:mfuse
favorites, marketing, social - 3 | id:66986 -

[http://enletrasgrandes.es/blog/] - - public:paolakriete
comunicacin, emprendedores, enletrasgrandes, marketing, prensa, pymes - 6 | id:43139 -

Blog sobre comunicación, marketing y noticias de emprendedores de la agencia de comunicación y marketing En Letras Grandes. Esta agencia ha sido fundada por Isabel González, empresaria especializada en neuromarketing y Ricardo Mariscal, periodista y consultor con más de diez años de experiencia en prensa y agencias. Su objetivo es ayudar a pequeñas y medianas empresas a dar a conocer sus marcas y proyectos.

Follow Tags