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Interactive websites may cause antismoking messages to backfire | Penn State University
[https://news.psu.edu/story/557373/2019/02/05/research/interactive-websites-may-cause-antismoking-messages-backfire] - - public:weinreich
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.