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Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
[https://keeptothepath.com/2018/07/19/understanding-how-messaging-is-perceived-by-the-public-through-a-new-theoretical-model/] - - public:weinreich
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
[https://keeptothepath.com/2018/07/30/please-dont-leave-the-path/] - - public:weinreich
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.