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Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
[https://behavioralscientist.org/busting-misbeliefs-to-improve-womens-well-being/] - - public:weinreich
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):