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SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz
Demographic Market Research/Social Marketing in Prevention (pdf)
[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - - public:weinreich
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.