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Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
[https://www.emerald.com/insight/content/doi/10.1108/JSOCM-04-2017-0027/full/html] - - public:weinreich
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.