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The Role of Visuals in Communicating Health to Low Literate Adults (see p.40) (pdf)
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
[http://www.rwjf.org/files/publications/other/BadAds.pdf] - - public:weinreich
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW